Executive Image & Personal Brand Advisory

Your image.
Your reputation.
Your advantage.

Private image consulting and personal brand strategy for accomplished leaders who want their professional presence to reflect who they are, how they lead, and what's next.

David McKnight seated on a tufted charcoal sofa in a navy windowpane suit

Image consulting

Advising executives on image and wardrobe since the mid-2000s

Corporate leadership

Former Senior Vice President at Citi. Management consulting at Deloitte and Accenture. Executive leadership at AIG

Executive coaching

ICF PCC-credentialed coach and AICI-certified image consultant

Author

The Zen of Executive Presence

As Featured In

The New York Times
The Huffington Post
Time Out New York
MarketWatch
Inc. Magazine
New York Post

Where clients begin

Your career has evolved. Has your image kept pace?

Greater responsibility changes what you need from your wardrobe and your professional brand. Most clients aren't starting over. They're catching their image up to where they already are.

01

A more visible role

A promotion, a board seat or a public platform raises what people expect to see.

02

An image that lagged behind

The wardrobe that worked five years ago no longer matches your position or life.

03

An inconsistent presence

How you look in person, on LinkedIn and on stage tells three different stories.

04

Positioning that needs sharpening

Your expertise is clear to you, less so to the people deciding about you.

Two advisory practices

How you look and how you're known, considered together.

David reviewing a fabric swatch book in his studio

Executive Image Advisory

A considered approach to personal style, wardrobe and visual identity.

  • Wardrobe assessment
  • Wardrobe editing
  • Shopping & sourcing
  • Personal styling
  • Tailoring direction
  • Appearance planning
Explore Image Advisory →
David McKnight working at a laptop in a Chicago café

Personal Brand Advisory

A clear, credible professional identity built around your expertise, reputation and ambitions.

  • Positioning
  • Message architecture
  • Executive biography
  • LinkedIn direction
  • Thought leadership
  • Visibility plan
Explore Brand Advisory →

Also available: Executive Presence Coaching — focused work on leadership communication, presentations and visibility.

Leaders We've Worked With

Trusted by executives, founders, and senior leaders from organizations including:

Spotify
PepsiCo
WestRock
Sparks & Honey
AIG
Chubb
Verizon
Goldman Sachs
American Express
Deloitte
PwC

The McKnight approach

The sociology of style.

What you wear is read in context: by your industry, your audience and the room. The work starts there, not with a trend.

  1. 01

    Discover

    Understand you, your role, ambitions, lifestyle, current image and how you're perceived today.

  2. 02

    Define

    Develop a focused image or personal brand strategy with clear priorities.

  3. 03

    Express

    Translate the strategy into wardrobe decisions, communications, presence and brand assets.

In their words

What clients say.

In the short time I've been working with David, I've already seen and felt a change in my image. The compliments I get on my clothing and other facets of my appearance are inspiring. He's direct, yet gentle and supportive, meeting me where I'm at, challenging me appropriately without pushing me uncomfortably.
Mark S.
Mark S.
CEO and President
Image Consulting Client

Let's consider what comes next.

Whether you are refining your executive image, developing your personal brand, or preparing for a more visible role, the first step is a private conversation about your priorities.

It's an introductory call: we discuss what you need, the likely scope, and whether working together makes sense.

Request a Private Consultation →