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3 Steps to Becoming an Influential Resource on LinkedIn

Although everyone talks about the speed, reach and impact of social media marketing, relatively few people translate that talk into an effective communications strategy – a strategy to help them build their brands, fast-track their careers, reach new customers, recruit talented employees or become influencers in their industries.

A prime example of an under-utilized social media resource is LinkedIn, the 467-million-member network that allows employees, employers and entrepreneurs to...

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